PRLog (Press Release)– Mar 30, 2011– Facebook recently overtook Google for the number of searches conducted each month. Because Facebook was never created to be a search engine, this is a huge achievement to beat out the giant of search.
Although originally intended to help people stay in contact with friends, coworkers and family, Facebook has evolved into something much bigger and complex. One of the biggest changes is the presence of businesses getting their share of the Facebook pie.
Facebook offers several methods to advertise a business. The primary two methods are fanpages and sponsored ads shown on the side while browsing the social site.
Fanpages can be created to represent a business, charity, church, interest (such as bird watching), or just about anything else you can think of. This fanpage can then have people "Like" the page, basically saying they want to be a member of the page and see updates to the page as they occur.
For businesses, this is huge. When a potential customer "Likes" their fanpage, they can contact that person within just a few clicks of the mouse. Coupons, discounts, holiday sales, and other special offers or updates can be sent to customers' mailboxes in just seconds.
Because there are so many people on Facebook, this new trend is huge for small businesses. They can now reach potential customers remote control helicopter around the world for free, as long as they speak the same language and can show why t best rc helicopter buy sell market place heir products are superior to competition.
If you're a business owner and don't want a fanpage, you can use sponsored ads. These let you put your product or service in front of very targetted customers for a relatively low price. For example, you might pay one or two dollars for a person interested in bird watching to click an ad that goes to your bird watching website.
Starting a new marketing campaign on Facebook can be intimidating. With so many factors to optimize, it's recommended to use an expert who has experience on this platform. Many businesses are turning to Internet marketing companies such as Your Web Assets at http://yourwebassets.com/.
Just as you would have experts on radio marketing consult an upcoming radio campaign, companies such as Your Web Assets are used to consult Internet marketing campaigns, including Facebook.
For more information on how to get started with Facebook marketing, contact YWA at http://yourwebassets.com for a free consultation.
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